Your Content Rewards campaign is set up, but now you need creators actually making content for your brand...
Follow these proven methods to get your first submissions rolling in.
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Make sure you’re live on Whop Discover
Hundreds of thousands of clippers and UGC creators regularly browse Whop’s marketplace (Discover) looking for brands to make content for.
To appear on Whop Discover:
Complete your store page setup
Apply for Discover
Create your Content Rewards campaign
Set up payments
Deposit funds to your Content Rewards campaign
Once you're live on Discover, creators can find your campaigns organically when browsing opportunities.
3 strategies to get your first submissions
Your Content Rewards campaign is live and you're on Whop Discover... so why aren't content creators flooding your campaign with submissions yet?
The reality is simple: UGC creators and clippers want to make money, and they'll prioritize brands they trust to pay out consistently.
This can be tricky if you don’t have any submissions yet. So here are the 3 most effective strategies to get your first submission on Whop:
Method 1: Tell your audience and customers
Your existing audience and customers already understand your brand and mission - they'll be excited to learn they can make money creating content for you.
Here’s how:
Make an announcement on your social channels: Post about your Content Rewards program on Instagram, TikTok, Twitter, etc. Explain what type of content you're looking for and how much you're paying. Include your Whop store link so they can easily find your campaigns.
Email your customers: Send a dedicated email to your customer list announcing the program. Highlight that existing customers get first access to these earning opportunities. Include clear next steps and your campaign link.
Add a QR code to your packaging: Include a QR code on product packaging that links to your Content Rewards - catches customers when they're already engaging with your product.
Method 2: Make your offer more appealing
Content creators could be making content for any other brand... you need to give them a reason to make content for yours.
If you’re struggling to get submissions, there are a few ways you can make your opportunity more appealing to creators:
Increase your reward rates: Boost your per-view rates above competitors.
Increase your campaign budgets: Higher budgets signal serious investment and long-term opportunity - creators prefer campaigns that won't run out of funds quickly.
Increase your maximum payouts: Higher payout caps attract creators with larger followings and show you're serious about rewarding viral content.
Add flat fees: Offer guaranteed payments regardless of performance to reduce creator risk and attract more participants - especially effective for getting your first submissions.
Pro tip: Start strong, then optimize
As submissions start flowing in, you can always adjust these rates down. It's easier to lower rates once you have momentum than to build momentum with low rates.
Method 3: Direct outreach to creators
Find creators in your niche on Instagram, TikTok, or other target platforms and reach out directly about your Content Rewards program.
How to do effective outreach:
Find creators in your niche: Search hashtags, browse competitor followers, or use creator discovery tools to find relevant content creators
Target micro-influencers: Target creators with less than 50k followers for the highest response rates. They're often more accessible, engaged with their audience, and eager for new monetization opportunities
Be clear about compensation: Include your payout rates, campaign details, and what type of content you're looking for
Make it easy: Provide your Whop store link and clear next steps to get started
The more energy you invest in actively recruiting creators to your Content Rewards program, the faster you'll build momentum.
Don't just post your campaign and wait - actively reach out, engage with communities, and make your offer irresistible to get those crucial first submissions rolling in.