Content Rewards is a marketing tool that automates clipping, user-generated content (UGC), and influencer marketing.
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What are Content Rewards?
Content Rewards is a marketing tool that connects your brand with content creators - they make content about your brand and you pay them for the amount of views they get.
There are two types of campaigns you can run with Content Rewards:
Content clipping: Creators turn your existing long-form content (podcasts, livestreams, webinars) into short clips for TikTok, YouTube Shorts, X and Instagram Reels
User-generated content (UGC): Creators produce original content featuring your brand based on guidelines you provide
How do Content Rewards work?
Content Rewards operates through an automated system that manages creator relationships and payments:
Set up your campaign: Choose your campaign type (clipping or UGC) and provide details about your brand and campaign goals
Configure payment settings: Set how much you will pay per 1,000 views and your budget for the campaign
Creators make and distribute content: Creators post content to their social media accounts, following your guidelines and requirements
Review submissions: Check submissions to see whether creators have followed your requirements, approving the ones that do and rejecting the ones that don’t
Performance tracking and payments: After approving a submission, Whop automatically pays the content creator based on the amount of views they got
Start growing your brand with Content Rewards
To get started with Content Rewards:
Set up payments
Deposit funds to your Content Rewards campaign