Your store page is where visitors come to learn about what you offer - think of it as your digital shop that's open 24/7.
Follow along to create a professional store page for your business on Whop in less than 5 minutes.
On this page
How to get started
To start designing your store page:
Log in to your Whop account
Click on the Store page button next to your whop’s name
It may have a yellow ! flag if you have elements missing in your setup
Click the Set up your whop button at the bottom of your screen
That's it! You're now in the store page editor and ready to start.
Complete the store page setup checklist
If you're building your whop for the first time, you'll see a checklist to guide you through setting up your store page.
Pro tip: Don't overthink it
Don't overthink your initial setup… you can always come back to improve it later as you learn what works best for your audience.
Step 1: Add title, headline and description
Your title, headline, and description help visitors understand what you're offering and why they should care.
To add these:
Click Add title, headline, and description in the checklist
In the Edit details tab that appears, enter your store name in the Name field
Keep it simple and easy to remember
Choose a name that clearly communicates what you offer
Write a catchy Headline that grabs attention
Try this simple formula: "[What you help with] for [who you help]"
Example: "Healthy, delicious meals in 15 minutes for busy professionals"
Write a detailed Description that explains
What members will get
How it will help them
Example: "Access weekly meal plans, grocery lists, and step-by-step cooking tutorials that fit your schedule"
Click Save when you’re done
Step 2: Add logo
Your logo makes your store look professional and helps people recognize your brand.
To add your logo:
Click Add logo in the checklist
Click Upload logo to select your logo file from your device
Position and adjust your logo as you like
Click Save
Step 3: Add gallery images
Think of this as your billboard. This image or video sits at the top of your store page and should grab attention right away.
To add your gallery image(s):
Click Add gallery images in the checklist
Click Upload media and select the media files you want to show in your gallery
You can select up to eight images/videos
We recommend uploading images with 16:9 aspect ratio
Arrange them how you want (the top-left one shows first)
Click Save
Pro tip: Add a video
Adding a short video of yourself talking about your offer helps build trust. Even a simple, authentic video can significantly increase conversions compared to images alone.
Step 4: Choose category
Picking the right category helps people find your store when browsing Whop.
To choose a category:
Click Choose category in the checklist
Open the dropdown menu and select the category that best fits what you offer
Click Save
How to update your store details
You can update your whop details at any time by accessing the Edit Details page:
Go to the home page of your Whop
Click the three dots (···) menu in the top right corner of the left-hand tab (next to your whop name)
Select Manage store
From here, you can change:
Your logo
Store name: Your business or product name (limited to 30 characters)
Headline: Your main selling point (limited to 60 characters)
Description: How you help customers (limited to 180 characters)
Store page URL: Your custom web address for this specific offer/ whop
Category: Business category that helps customers find your offerings in search and browse
Call to Action (CTA): Customize the text that appears on your store page button (e.g., "Join", "Subscribe")
Post purchase redirect link: If applicable, add a link to redirect customers to immediately after checkout
Upsell: Customers can one-click add on a product directly after checkout
You can set up a description and video of the product to display on the landing page that customers are taken to immediately after checkout with a 1-click upsell
Visibility: Choose whether you want your offer (whop) to appear on our marketplace
Pop-up promotions: Show limited-time deals in a pop-up window when visitors are about to leave your store page
Apply for Discover: After completing your store page, you can apply to appear on Whop's Discover page (2M+ visitors every month)
How to edit your store page (advanced settings)
You can update your store page (and manage the more advanced page settings) at any time:
Go to the home page of your whop
Click on the Store page button
Use the Edit details buttons to edit each section of your store page
From here, you can change:
The gallery: The image or video sits at the top of your store page
Your store details: Update your logo, whop name, headline, description and more.
Your personal details: Add your bio and social links so visitors can learn more about you and your expertise
Target personas: Describe who your whop is for and how your whop will benefit them
Pricing: How much it costs to join your whop
Benefits: Describe the value, features and benefits your members will get access to
FAQs: Answer any common questions visitors may have before joining your whop
Next steps
That’s it. You have a clean and professional store page for your internet business.
To get your business up and running on Whop, make sure you have completed the rest of the onboarding steps: