Content Rewards is a powerful marketing tool that automates clipping, user-generated content (UGC), and influencer marketing for your brand.
Follow this guide to set up your first Content Rewards campaign and start getting authentic content created for your brand.
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Add the Content Rewards app
To launch a Content Rewards campaign, you need to add the Content Rewards app to your whop. If you haven’t already created your whop, you can set up your Whop in a few clicks.
To add the Content Reward app:
Log in to your Whop account
Go to the home page of your whop
Click the Earn tab
Click Add app
Select Content Rewards from the popup
You'll now see the campaign setup form where you'll configure all your settings in one place.
Set up your Content Rewards campaign
When you add the Content Rewards app, you'll see a form with all the settings you need to configure. Here's what each field means and how to set it up:
Campaign name
Your campaign name will be seen publicly by creators, so make it clear and appealing.
Enter a descriptive name that represents your brand or specific campaign (e.g. Laptop Lunch Prep UGC Campaign)
You can also include your reward rate in your title (Fanatics UGC - $3 per 1,000 views) to entice content creators
Campaign type
Select the type of content you want creators to make:
Clipping: Creators take your existing videos or podcasts and turn them into short-form content
UGC (User-Generated Content): Creators make original content featuring your brand
Brand category
Pick the category that best represents your brand. This helps creators understand your niche and create better targeted content.
Campaign budget
Enter the total amount you're willing to spend on this campaign. Think of this like ad spend, but instead of paying a platform directly, you're investing in creators who will promote your brand.
You can select your preferred currency from the dropdown menu.
Note: You will not be charged until you set up your payments on Whop and deposit funds.
Reward rate
Set how much creators earn per 1,000 views on their videos.
Pro tips
UGC content typically pay higher rates than clipping
Higher rates attract better creators
Check other campaigns in your niche on the Content Rewards explore page for competitive rates
Minimum payout
Set the minimum amount a creator can earn from their video before it gets submitted for your review.
If you set this to $0, every single video submission (even with just a few views) will need to be reviewed. To focus on quality content that's actually performing, set a minimum payout amount.
Example: With a $3 reward rate and $6 minimum payout, only videos with at least 2,000 views will be submitted for review ($3 × 2 = $6 earned).
Maximum payout
Cap how much a single creator can earn from one video to protect your campaign budget.
Without a cap, one video with hundreds of millions of views could consume your entire budget, leaving nothing for other creators. The maximum payout ensures your budget gets distributed across multiple creators and videos.
Example: With a $3,000 max payout and $3 reward rate, a creator stops earning once their video hits 1 million views, even if it continues growing.
Flat fee bonus (optional)
When you set a flat fee bonus, every approved submission earns both the view-based reward AND the flat fee amount. This can help attract more creators, especially when you're launching a new campaign.
Example: With a $3 reward rate, $10 flat fee, and 2,000 views, a creator earns $16 total ($6 from views + $10 flat fee).
Platform selection
Choose which social media platforms you'll accept submissions from.
Available content
This is where you communicate what you want and give creators everything they need to make great content for your brand.
What to include:
Brand guidelines and details about your brand
Your campaign goals and messaging
Examples of content that's worked for your brand (case studies, successful hooks, etc.)
For clipping campaigns: Access to your video footage and any assets they can use
Pro tip
Upload a comprehensive Google Doc with all your guidelines and examples, then paste the shareable link here. You can always update the document later without changing your campaign settings.
Requirements
Clearly outline the rules creators must follow for their submissions to be approved and paid:
Content quality standards
Brand mention requirements
Prohibited content guidelines
Video length or format specifications
Any specific messaging that must be included
This protects your brand and ensures you only pay for content that meets your standards.
Launch your campaign
Once you've filled out all the campaign settings, you're ready to make your Content Rewards campaign live and visible to creators.
Review and continue
Double-check all your settings, then click Continue to finish adding the app.
Add budget to activate
To make your campaign active:
Click Add budget in the popup
Set up your payment method
Add funds to your balance
Your Content Rewards campaign is now live and creators can start submitting content!
Top up your balance
To top up your balance on a Content Reward:
Click the Earn tab in your feed, then select Content Rewards
Click the three dots menu (⋯) and select Add Budget to top up your content reward balance
Your Content Rewards campaign is now live and creators can start submitting content!
That's it! Your Content Rewards campaign is live and ready to start accepting submissions.