Introduction
Whop is a versatile platform that allows entrepreneurs, creators, and businesses to sell digital products, courses, memberships, and services. This guide will walk you through the process of setting up both free and paid products, helping you create a robust sales funnel.
Prerequisites
A computer with internet access
A business concept or digital product
Basic understanding of your target market
Getting Started on Whop
Step 1: Platform Access
Open your web browser
Navigate to whop.com/sell
Click "Start Selling for Free"
Select "Continue"
Step 2: Business Profile Setup
Choose Your Business Model
Whop offers multiple business model categories:
Coaching and Courses
Agency Services
Paid Groups
Software
Events
Newsletters
Physical Products
Brick and Mortar
Pro Tip: Choose the category that most closely aligns with your primary business offering.
Industry Selection
Browse through available industries
Select the one that best represents your business
In this example: "AI Agency"
Location and Business Details
Select your business's country
Name your business (e.g., "Tiana's AI Agency")
Click "Create Business"
Creating Products
Free Product Strategy
Why Create Free Products?
Capture potential customer emails
Build initial audience
Provide value upfront
Create a sales funnel entry point
Free Product Creation Process
Navigate to the "Products" tab
Click "Create Product"
Select "Free Product"
Detailed Product Configuration
Title: Be specific and clear (e.g., "Basic AI Agency Course")
Headline: Use AI generation or craft manually
Description: Explain product value proposition
Media: Add relevant images or videos
Advanced Configuration Options
Set maximum participants (e.g., 100 members)
Create waitlist
Add pre-checkout questions
Configure post-checkout redirects
Paid Product Strategy
Why Create Paid Products?
Generate direct revenue
Provide advanced/premium content
Segment your audience
Offer deeper value
Paid Product Creation Process
Navigate to "Products" tab
Click "Create Product"
Select "Paid Product"
Detailed Paid Product Configuration
Title: Reflect premium offering (e.g., "AI Mentorship")
Pricing: Set appropriate value (example: $1,000)
Payment Methods: Offer multiple options
Features: Clearly list benefits
FAQs: Anticipate and answer potential customer questions
Advanced Strategies
Create complementary free and paid products
Use free products as lead magnets
Develop a clear progression path for customers
Continuously update and improve product offerings
Best Practices
Keep product descriptions clear and concise
Use high-quality media
Regularly update your offerings
Respond to customer feedback
Monitor product performance
Troubleshooting
Ensure all required fields are filled
Double-check pricing and settings
Test your product page before publishing
Verify link accessibility
Conclusion
Whop provides a flexible platform for digital product creators to monetize their expertise. By strategically creating free and paid products, you can build a sustainable business model.
Final Tip: Your product ecosystem should provide genuine value at every stage of the customer journey.